Arts & Design Channel
A unifying multimedia space
A square
to take!
a role
to play!
Distribution methods are multiplying, technological tools are more and more efficient and the need for cultural references is obvious.
However, the visual arts, design and architecture, carriers of memory but also of a creative breath turned towards the future, with high educational and telegenic value, are the great absentees of the audiovisual landscape, and this, in spite of the public appetite.
In the service of culture, education and artistic promotion, Arts & Design Channel has established itself as a media leader on the international scene.
Its broadcasting in 2 languages on TV, Web, mobiles, its programs in varied and playful formats, create the conditions for access and discovery of the visual arts. Initiated or not, alone or with family, everyone can enter!
PUBLIC SIDE
Initiation, training and education
Discovery of artists, works, places, of events…
Summary of information
Prescription of trends
Invitation to interactivity
International database
Invitation to events
Discovery of professions and professional sectors
School-specific programs
Openness to World Heritage
ART SIDE
Participation in education, transmission of knowledge
Events
Valuation of works
Access to an international audience
B to B network development
Memory bank
Ecosystem development
International visibility
Sales and job booster
DNA
A 3-level architecture!
Concept
A ngle editorial
Model
Referent and unifier
High-end multimedia space (TV / Web / Mobile)
Dedicated to 3 major creative sectors (Visual Arts / Design / Architecture)
Broadcast in two languages: French/English
Intended for all audiences
International broadcast
Emotion, Creation, News
Codes of a generalist media, accessible to all audiences
Identity, ethics and education
News and discovery
Immersion in the international artistic world
Internal Culture Arts & Design Channel
Techno and collaborative
Patronage and artistic networks
Communication and interactivity
Broadcast in 4k (70% in N5)
Dedicated applications (2nd screen, interactivity, services, etc.)
Programming
A positioning General public
Channel codes
generalist
Generalist audiovisual codes at the service of a thematic space with program formats adapted to the schedules of different audiences.
Continuous presence, international distribution in 2 languages .
Original productions designed and conducted by an in-house team, the choice to convey constructive and positive information.
A typical day on Arts and Design Channel
A typical day
Distribution
An international vision
A global offer
4 continents covered 3 years after launch
2 broadcasting languages: French / English
5 main offices : Brussels, Paris, London, New York and Beijing
Distribution through:
telecom operators
satellite operators
OTT platforms (samsung TV, Aple TV, etc.)